Join Nonprofit Works in Albany on October 7 from 9:00 a.m. to noon for:
This workshop provides nonprofit organizations with an introduction to the basic elements of a mission-driven communications strategy — including identifying audiences, crafting cogent messages, and using a variety of tools and techniques to deliver them. Includes breakout exercises on messaging perspectives, relating audiences to messages and platforms, and communications “makeovers”.
Topics include:
- Using your organization’s mission and goals to identify your audience
- Analyzing demographics and culture to determine how to reach audiences
- Tailoring your message to your audience and choosing the right means to reach them
- Communications tools — digital platforms, printed materials, the media, and others